At the same time, the "male" face of the Z generation is in power, and the female group is the core proportion of college students in beauty and skin care, but the proportion of males has increased by 7.7% in the past two years. This series of big data is actually giving different directions to the brand. This kind of direction is more of a small problem Bulk SMS Service that is dismantled under a big problem. Every small question has a small answer, rather than the big answer of "cost-effectiveness" that can be systematically summarized. So how to solve the big problem? The core is mainly two directions of motivation and preference . Let’s look at the motivation first. Why do college students have appearance anxiety? The answer is nothing more than two points, to please yourself and win recognition. According to the data, more than 90% of girls have makeup behaviors, and nearly 50% of boys have makeup behaviors. Most of them want to improve their beauty and dress up for their favorite TA. In fact, to please yourself can also be subdivided from product functions. For example, boys need to control oil and girls need to be natural. At the same time, in order to ensure a fresh self every day, moisturizing and refreshing are also important points for college students to choose skin care products. Although male and female college students may have different preferences, basic cleansing and toning have become a consensus for students. In terms of preferences, girls have a wider range of preferences than boys.