The new ad words interface is more than a slick visual update to the existing ad words layout: it's a total rebuild from the bottom up. In this post, you'll find out what's on offer within the Finland Phone Number List new user interface and discover why mobile-first marketing is important for success in your digital career. First things first, the new interface is great, it's really great, but it wasn't always that way. Google has learned a lot from advertiser feedback and fast-moving consumer trends, specifically around the area of mobile micro-moments, since its last major user interface (ui) overhaul in 2012.
A lifetime ago in the world of digital marketing! Today, we can see that the history of the new ad words interface has its roots in 2016 when google announced a number of changes to Finland Phone Number List the platform. The most notable of which was the introduction of mobile, desktop and tablet bid adjustments. This gave advertisers the ability to control their device spending again (since device targeting was so cruelly taken away from us with the Finland Phone Number List introduction of enhanced campaigns in 2013) and positioned ad words as a mobile-first platform in a multi-device universe. And that's exactly what this new ad words interface is all about: mobile-first digital marketing for search, video and display.
What is mobile-first digital marketing? The first question you might have is: what is mobile-first marketing and why is it important to me? Consumers are increasingly turning to Finland Phone Number List their phones or smart devices to resolve certain need states, as digital marketers, we need to be there with the right message in the right context to the maximiser the value we can add for consumers. These are called micro-moments. A micro-moment is when you have an urge to Finland Phone Number List know or do something immediately. It's a relatively new consumer trend that rose to prominence with the spread of mobile internet access.