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hremon716
Mar 01, 2022
In Welcome to the Forum
In this episode of Delivering, host Jason Rodriguez looks at highlights from Litmus Live London, how the email industry is changing and what we should all be focusing on in our jobs. Delivery is offered to you by Litmus. Litmus is the only platform that helps you email with confidence, every time. Over 600,000 marketers use Litmus tools to create, test and analyze better email campaigns faster. Visit litmus.com to start your 7-day free trial of Litmus and start sending better emails today. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag Episode Transcript Welcome to Delivering, a podcast about email marketing, design, development, and the email industry. I'm your host, Jason Rodriguez. Delivery is brought to you by Litmus, the only platform that helps you email with confidence, every time. Litmus is used by over 600,000 email professionals to create, test and analyze better campaigns, faster. Visit litmus.com to start your 7-day free trial and start sending better emails today. About two weeks ago I was in London for Litmus Live, our annual Image Masking Service conference for email professionals around the world. Besides organizing the event and talking to the participants, I was in charge of getting things started on stage: welcoming everyone, going through the logistics and (trying to) motivate and inspire everyone for a day. hands-on, educational talks from some of the smartest people in the business. Although I'm usually very comfortable getting up in front of others, especially at Litmus Live, this year felt a little different. I had more difficulty finding something to say to the participants. I could have stumbled upon platitudes about email ROI and growing a community by default, but that felt inauthentic. We've done this before, and while the conference format has been largely the same for the past few years, it seemed like something had changed. After a while, I realized that it wasn't just the conference that had changed, it was the industry that the conference was following that had changed. What has changed at the conference is a direct result of what has changed in all of our work and our priorities. A little history… Litmus Live started in 2013 as The Email Design Conference. With a name like that, we guess what was represented on stage. The early years of the conference were *very* heavily focused on design and development, the code that powers email marketing campaigns. After all, that's where Litmus specializes: helping email designers create and test better campaigns.
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hremon716
Mar 01, 2022
In Welcome to the Forum
Bulleted lists can be incredibly useful for content hierarchy. They make it quick and easy for subscribers to read the key points of your email and can distinguish important information from the rest of your content. But as so often in email development, something that seems so simple - adding a bulleted list can't be rocket science, can it? - turns out to be more complicated than you think. Not all email clients display bulleted lists in the same way. So some developers simply avoid using bulleted lists or use tables to force them into formatting, a tactic that can cause big headaches for subscribers using screen readers. If you're looking to include bulleted lists in your emails in a way that makes them accessible and bulletproof on all email clients, we have the solution for you. Using list tags for bulleted lists At Litmus, we use list tags when coding bulleted lists in our emails: Indicates an unordered list, or a bulleted list of items indicates an ordered list, or a numbered list of items indicates a line item in an unordered or ordered list of items If implementing list tags in your emails is something you're interested in, read on! How E-Commerce Photo Editing Service to get started with semantic bulleted lists To get started with bulleted lists in your emails, here's the minimum code you need to get them working. Sounds a lot better than hearing a whole bunch of rows and columns, doesn't it? It is much easier to understand the contents of the lists when it is read aloud in the same way that you would read the list in your head, as if you were looking at the email itself. Ready to make your bulleted lists accessible? Are you motivated to make your email bulleted list accessible and want to make sure it displays well on all email clients and devices? Using a tool like Litmus Email Previews will help ensure that your bulleted list is bulletproof. Plus, our new accessibility checks in Litmus Checklist help you instantly see if your emails are following key accessibility best practices and get actionable tips on how you can make your emails more inclusive.
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hremon716
Mar 01, 2022
In Welcome to the Forum
The type of data you can use to personalize B2B emails totally depends on your business. What do you know about the people on your list? Do you know where they are based? Use it to promote local events and roadshows. Do you know which parts of your application they use (or not)? This is impressive data for personalizing product promotions. Do you know your subscriber's industry? In your next newsletter, include a case study that shows how industry peers are using your services, powered by dynamic content based on your subscribers' industry. What are examples of personalization in the footer of an email? Whitney : Personalization in email footer content is the 5th most popular part of an email for marketers to personalize. During the webinar, we mentioned that we'd like to know more about what people are customizing in the footer…and you answered! Here are some of the things E-Commerce Photo Editing Service marketers include in their footers: Referral number for rewards programs/newsletter signups ("You have referred *|Referral_Number|* people") “This email was sent to…” ending with a first name, account name, or account number Nonprofit donation level Location or contact details of a subscriber's local office or branch Preferred restaurant location The Really Good Emails team… how did you come up with these mixtape names? They are great ! Mike : That's a pretty low bar to hit, but here are the steps: Stage 1: Being a Kid of the 80s and 90s Stage 2: dream of becoming a rapper/pop star in your youth Step 3: Ask your parents to crush your dreams Step 4: Use sites like napster to download as much pirated music as possible Stage 5: Grow up and do lots of boring things that don't fulfill your creativity Step 6: Upload your followers' names Step 7: Stay up long after bedtime and put that creativity into mixtape names
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