Jun 19, 2022
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I'm not going to complain about the importance of documenting your strategy... but you should.)But not enough of their strategy has a content mission, a deep understanding of their persona, and a purpose related to Job Function Email List their content. If you don't have these things, things will feel weird. And, although your strategy usually comes from the Job Function Email List leadership team, don't make excuses if you don't have one. Your content marketing strategy should include a content mission, persona & goals, says Michele Linn. Click To TweetHere are some other things to Job Function Email List consider: Does everyone on the team have the Job Function Email List same understanding of strategy? Ask your fellow team members the three questions above and see how consistently everyone communicates strategy. Post simple answers to three questions on the walls of each team member (or close). You want team members to internalize the Job Function Email List answer. I can't stress this enough: If you don't stick to your audience and your mission - with a focus on your goals - you will fail. Unlike your plan, your strategy is relatively. Job Function Email List unchanged and will not change often. HAND-SELECTED RELATED CONTENT.