Feb 01, 2022
What Is Merchandising, What Is It For And What Are The Advantages Of This Commercial Strategy? (Examples)
In Welcome to the Forum
Do you know what Merchandising (or « Merchandising » ) is exactly? When we stop in front of a store or stop at a website to look at a window display or «above the fold» respectively, well assembled, striking, harmonious or surprising that sells us one or more products, we are facing this technique that we will discover today. This has the purpose of seducing in a strategic way and very previously analyzed, in order to encourage us to buy. For it to work properly, you need to create an environment that is consistent, purposeful, with the right lighting, and sometimes even with scents that can evoke certain sensations. Merchandising is really one of the most complete ways of selling , which not only aims to get the user to buy, but also to make them remember where they bought the product or service and to come back if they need another item, making them feel an authentic experience. Thematic content menu What is Merchandising and what is it for? What are the advantages of merchandising? What types of Merchandising are there? Examples of successful merchandising that you should know What is Merchandising and what is it for? Merchandising (or Merchandising in its Spanish form) is a marketing technique that seeks to encourage sales of products and services, both on a website and inside and outside a physical point of sale, through the development of activities that stimulate purchase by customers. With this strategy, the aim is to influence the client through the strategic placement of products in a certain physical or virtual place, which manages to transmit an emotion or philosophy of life, which would not be complete if the user did not acquire said article or services. Likewise, all this positively predisposes the potential client, in a persuasive environment and surrounded by the values that the brand tries to transmit, so that they convert in a more attractive and simple way. In addition, applying this technique in your phone number database business, eCommerce or project will give you the possibility of creating more opportunities for your customers to feel comfortable with your brand and prefer your products or services before those of your competition, whenever they need something related to what you offer What are the advantages of merchandising? This technique has some very positive points that, although you may have intuited them from its previous definition, I will briefly comment on them step by step: Possibility of having an increase in sales . If your store had little influx of people, now you will have more traffic (both Online and tickets to your physical store). You will shorten people's time of indecision when choosing what to buy. You will be able to play with the elements that are sold less and incorporate them in the platforms or landing pages that do have more output or traffic from users. You will generate more impulse purchases from customers. Your site will be more attractive and pleasant for visitors and employees, by containing more visual elements that attract their attention. You will put the name of your store on everyone's lips, so you will increase the "person-to-person" reference. Corporate Image Guide What types of Merchandising are there? We can find several ways to offer products or services through the technique that concerns us today. Among them we find the following: »Visual The product is exposed to the customer, either on a window display or on a display inside the store. It is located in such a way that it is irresistible for them to go see it, touch it and even try it to finally buy/hire it. Sometimes posters or shelves with an eye-catching graphic design can be used to draw even more attention. And in terms of their physical placement (in the case of tangible products), we can distinguish: 1st upper level (same eye level). 2nd Intermediate level (level of the hands, which favors their manipulation). 3rd lower level (ground level). 4th Same level of the head.