Apr 03, 2022
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As in any field, online performance is vital and is associated with two extremely important processes: its management and measurement. Performance management defines the link between the entity and performance, and performance job title email list measurement is the identification, tracking and communication of results obtained using performance indicators. job title email list Performance indicators in the online world are known as KPIs, and today they are the subject of our article. What is KPI? KPI is the abbreviation for Key Performance Indicator and is a performance appraisal tool that shows the degree of achievement of a target parameter. The target audience can be the purchase of a product, contracting a service, subscribing to the newsletter or filling in the contact form. More explicitly, here is where the name KPI comes from: Key - K - represents the competitive advantage related to the strategic objectives and the operation of the business directly. Performance - P - represents performance job title email list directly, through measured and quantified values. Indicator - I - represents the way of job title email list comparability with several references. Basically, KPI is a set of measurements that reflect the performance in the process of achieving the objectives of a business. How can you have the best performance indicators? To better understand performance indicators, you need to understand your business and set clear goals, but also turn your business goals into achievable goals. For each purpose you need to choose a KPI performance indicator as soon as you job title email list have determined it. The characteristics of a KPI performance indicator A relevant KPI performance indicator must meet the following characteristics: Be measurable Have a big impact on the business job title email list To be correlated with marketing objectives Be a metric that you have in mind for a long time Help your business by directing it to actions that lead to success. In an SEO agency the main KPIs that are set for a business are: Increasing the number of users. Increasing the number of new users. Number of sessions. The number of pages accessed per session. Number of transactions. Conversion rate.